All About Forlongs

Forlongs Furnishings

Forlongs is a family owned business with the Forlong Family returning as owners from 1st April 2021. We aim to provide customers with the best possible shopping experience, with great service, quality range, as well as hassle free finance and delivery options.

Our range includes Bedroom, Lounge, Dining and Outdoor Furniture; Whiteware, Electronics, Computers, Gaming, Cameras, Small Appliances, Lawnmowers, BBQ's, Linen, Camping and Outdoor Equipment, Swimming Pools and Trampolines.

The Forlongs Card is available to finance purchases made instore or online. Our delivery team will deliver large items for free within our free delivery area.

There is plenty of parking in our underground car park on Rawhiti St, with easy access to the showroom via the lift.

The friendly Forlongs team look forward to welcoming you in store soon.

Forlongs History

Forlongs has been part of the Frankton landscape for 77 years. Forlongs Furnishings Limited started on 15th August 1946. Located in Hamilton’s Frankton suburb, the store began trading in what was known as the Bank of New Zealand building opposite the Frankton Post office. Then moving to a new location during the 1950s on the other side of Commerce street.

Throughout the years as Forlongs developed and added new departments and ranges, and the retail shop grew to a total floor area in excess of 12,300 square metres.

In March 2016 Forlongs retail operation closed. Slumberzone then ran the Forlongs Home Center in the Rawhiti Street building from June 2016 until March 2021. The Forlong family are now back running Forlongs - a smaller version of the original shop but still providing great service, quality products, finance and delivery options.

Forlongs customer accounts and finance operation has continued throughout the changes with the store, offering finance for purchases with a range of partner stores.

We thank our customers and staff for their loyalty over the years. We are thankful for the many years of retailing we have had and for the wonderful people that have made Forlongs a special place.

Shopping Options Available to Forlongs Card Holders:

You can use your Forlongs card with our external partners to finance your purchases with them on your Forlongs account.
Partner store purchase terms differ from Forlongs store purchases.
The available 30+ stores are grouped in relation to the promotional terms.
Group 1:
No interest free terms available on purchases from these stores from 1st October 2022. The interest rate of 17% p.a. applies from the date of purchase.
Group 2:
A financing margin of 30% will be applied to purchases at point of sale. The purchase has 12 months interest free.
The partner-store will provide you with the total amount of the transaction (including the margin) which you accept by inputting your Personal Identification Number (PIN) a 2nd time.


Visit our store and our experienced staff will be happy to help
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