All About Forlongs

Forlongs Furnishings

Forlongs is a family owned business with the Forlong Family returning as owners from 1st April 2021. We aim to provide customers with the best possible shopping experience, with great service and a quality range.

Our range includes Bedroom, Lounge, Dining and Outdoor Furniture, Whiteware, Electronics, Computers, Gaming, Cameras, Small Appliances, Lawnmowers, BBQ's, Linen, Camping and Outdoor Equipment, Swimming Pools and Trampolines.

The Forlongs Card is available to finance purchases and you will find the same great service from our helpful team. There have been some changes recently to the layout of the store. Our underground car park now has the best access to Lounge Furniture and Outdoor, while Bedroom Furniture and Home Appliances remain in the same place by the Rawhiti Street entrance.

The friendly Forlongs team look forward to welcoming you in store soon.

Forlongs Home Center

From June 2016 to March 2021 Forlongs Home Center was owned and operated by Slumberzone. Initially selling a large range of beds, the business expanded to include Bedroom furniture, Lounge suites, Dining furniture, Whiteware, Electronics, Lawnmowers, BBQ's, Small Appliances and Linen.

Forlongs History
Forlongs has been part of the Frankton landscape for 75 years. Forlongs Furnishings Limited started on 15th August 1946. Located in Hamilton’s Frankton suburb, the store began trading in what was known as the Bank of New Zealand building opposite the Frankton Post office. Then moving to a new location during the 1950s on the other side of Commerce street.

Throughout the years as Forlongs developed and added new departments and ranges, the retail shop grew to a total floor area in excess of 12,300 square metres.

In March 2016 Forlongs retail operation closed. Slumberzone then ran the Forlongs Home Center in the Rawhiti Street building from June 2016 until March 2021. The Forlong family are now back running Forlongs - a smaller version of the original shop but still providing great service, quality products, finance and delivery options.

Forlongs customer accounts and finance operation has continued throughout the changes with the store, offering finance for purchases with a range of partner stores.

We thank our customers and staff for their loyalty over the years. We are thankful for the many years of retailing we have had and for the wonderful people that have made Forlongs a special place.

Shopping Options Available to Forlongs Card Holders:

  • euflooria (Carpet and Vinyl Flooring in Commerce St showroom)
  • Fletcher’s Trade It (Trade in your goods at 111a Kent Street) 
  • Pegasus Auto Services (Used Cars, Lake Rd, Frankton)
  • Plus Tyres, vehicle repairs, servicing and more. Check out the full list of Partner Stores at

    Fletcher's Trade it

    Fletcher's trade it has been operating since 2016 in a larger store at 111a Kent street. With lots of new treasures arriving daily and plenty of space to accept more stock.


    One of the first new companies to spring up in the changes to Forlongs in 2016 was Floors Inc, they have now changed their name to euflooria. Retaining the experienced Carpet and Vinyl sales team and flooring layers has allowed Todd and Delia to expand their existing floor sanding business to become the total flooring solution.


Visit our store and our experienced staff will be happy to help
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