Forlongs

Brand Guidelines
To achive and retain brand recognition, it is essentil that the Forlongs logo and identity is used and applied, correctly and consistently. These basic guidelines are provided to help ensure that you maintain the required brand consistency.

The Logo
Accurate representation of the logo is essential. The variations shown here are the only acceptable versions of the logo.
Do not alter the relationship between the elements of the logo or distort the proportions of the logo in any way. Only use the logo colours as shown here and specified below.
The logo should only ever be used once per page or view of any piece of artwork.





Colours
The Forlongs logo is made up of PMS187, PMS427, PMS428 and PMS429.
When printing in process colour use the following listed below:


Minimum Size
Minimum width for reproduction of the logo is 50mm.


Exclusion Zone
For maximum effect the logo needs adequate clear space around it. Please adhere to the exclusion zone as shown here.


Font Styles
The font family used in all Forlongs collateral and promotional material is Eurostile ExtendedTwo. Body text should be set in Eurostile ExtendedTwo with Eurostile BoldExtendedTwo used for added emphasis or title where appropriate.